[ad_1]
New title for Kentucky
Kentucky Three-Day Occasion has a brand new title for 2024, with sponsors increasing their assist.
The US fixture (25 to twenty-eight April) will now be often known as the Defender Kentucky Three-Day Occasion, offered by Mars Equestrian. It beforehand carried the Land Rover title in its title, making this rebrand much like that of Burghley, which went from being Land Rover Burghley Horse Trials to Defender Burghley Horse Trials in 2023.
“We’re delighted to announce a brand new title for our world-class occasion – the Defender Kentucky Three-Day Occasion,” mentioned Erin Woodall, government director of Equestrian Occasions, Inc, which produces Kentucky Three-Day Occasion.
“The Kentucky Three-Day Occasion has a wealthy historical past of inspiring folks to beat obstacles on any terrain, a top quality that applies equally properly to Defender. This yr guarantees to be a fantastic yr for our occasion with many thrilling modifications within the works, none of which might be potential with out the assist of Defender and our different beneficiant sponsors.”
Defender returns because the official luxurious automotive automobile of the Defender Kentucky Three-Day Occasion and as title sponsor of the Defender/US Equestrian CCI5*-L Eventing Nationwide Championship, offered by Mars Equestrian, for the occasion’s US athletes.
Charlotte Clean, US chief advertising officer at Jaguar Land Rover North America, mentioned: “We’re happy to proceed the title sponsorship of one of many premier equestrian occasions on the planet, the Defender Kentucky Three-Day Occasion, offered by Mars Equestrian.
“The Defender is a perfect accomplice for the equestrian way of life, because of its purposeful design and distinctive functionality. We stay up for continued relationships with the neighborhood and showcasing the Defender way of life at future occasions. Lastly, we want all of the rivals the most effective of luck throughout this legendary competitors.”
Oliver Townend turns into charity ambassador
Air Ambulances UK (AAUK), the nationwide charity that helps the UK’s air ambulance charities, has appointed a number of five-star winner Oliver Townend as an envoy.
His position will contain actively partaking in campaigns and initiatives to spotlight the position of air ambulance charities. He may even be concerned in elevating public consciousness of the work carried out by members of the air ambulance neighborhood, with a give attention to their essential position in offering pre-hospital care, and emergency trauma and medical companies.
Oliver mentioned he’s “really honoured” by the appointment.
“The swift and life-saving interventions, usually responding to unlucky using incidents, performed by air ambulance charities play a significant position in vital conditions,” mentioned the Olympic staff gold medallist.
“I’m dedicated to utilising my platform to boost consciousness and assist for these important charities that considerably contribute to saving lives.”
Air Ambulances UK chief government Simmy Akhtar mentioned the charity is thrilled to welcome Oliver.
“His dedication to excellence and his influential presence throughout the equestrian world will considerably bolster our mission to assist air ambulance charities. Oliver’s involvement will amplify our efforts to avoid wasting lives and enhance affected person outcomes throughout the UK,” she mentioned.
Aston Martin extends assist
Luxurious automobile model Aston Martin is extending its assist of British horse racing to incorporate all The Jockey Membership’s main occasions.
Aston Martin first partnered with The Jockey Membership as high-performance accomplice of The Derby Competition at Epsom in 2023. This has now been prolonged to incorporate the Cheltenham Competition, the Randox Grand Nationwide Competition and the QIPCO Guineas Competition. It’s going to additionally proceed to sponsor the Aston Martin Sprint at Epsom on Derby day – believed to be the quickest 5 furlongs on the planet.
It’s going to showcase automobiles on the Cheltenham Competition, and supply autos to move racegoers from helipad terminals to racecourses on the main festivals.
Oliver Turner, regional president of Aston Martin within the UK and South Africa, mentioned: “The game of horseracing offers Aston Martin with distinctive alternatives to showcase our merchandise to a discerning luxurious viewers and interact our loyal buyer neighborhood at among the UK’s most prestigious occasions.
“As a model with a century-long bloodline of iconic fashions and thrilling horsepower on the coronary heart of our merchandise, we see nice synergies with this unbelievable sport. We stay up for working with The Jockey Membership to inform our story.”
Venture Pony to assist British Eventing pony commentary trials
Venture Pony, the scheme that matches high quality ponies with proficient riders who may in any other case not have had entry to such rides, will sponsor British Eventing’s (BE) new pony commentary trials in 2024.
Pony commentary trials are designed to assist riders and ponies confidently develop their abilities. They’re an enhanced model of the earlier pony trials, which had run for a few years.
Darrell Scaife, BE’s head of youth, mentioned: “One problem we’ve in producing ponies for the Pony European Eventing Championships every year is that our present commentary trials don’t match the expertise on the sector of play in Europe.
“We very a lot needed to discover a resolution to this, which noticed us method Venture Pony to ask if they might assist the idea of making a collection of pony commentary trials that will permit for a hybrid cross-country course.
“The hybrid novice class commentary trials will run the cross-country section with decreased high unfold on fences, and extra leaping parts at mixture fences to make sure the technicality displays the questions posed at a ony championship. The idea has, I’m happy to say, equally been endorsed by Venture Pony, which has resulted in them generously providing to assist the trials on the venues advised.”
Harry Corridor names charity of the yr
Equestrian product and insurance coverage supplier Harry Corridor has named Saving Deserted Fly-Grazing Equines (SAFE) as its chosen charity of the yr for 2024.
The corporate has raised greater than £30,000 for equine charities and good causes over the previous 5 years.
A donation will probably be made to the charity every time somebody retailers on-line at Harry Corridor, takes out an insurance coverage coverage, or joins its One Membership membership. Harry Corridor will double one month’s complete donation worth on two events through the yr, and it’ll additionally donate unsold clothes, gear and dietary supplements to the charity.
“We’re dedicated to supporting causes which can be necessary to our One Membership members, clients, and staff. Of the ten worthy charities shortlisted, SAFE received with probably the most votes from our equestrian neighborhood,” mentioned Liz Hopper, managing director at Harry Corridor.
‘’We’re excited to proceed fundraising in 2024 for such a deserving charity that helps so many equines in want. Our love for horses extends far past our enterprise, and we’re proud to be supporting one other nice trigger this yr – we will’t wait to get began with our fundraising efforts for SAFE.”
Agria indicators a number of offers
Insurance coverage supplier Agria has prolonged its assist of equestrian sport with a raft of latest sponsorship offers.
The Swedish-owned agency has turn out to be the official FEI insurance coverage accomplice in a deal that may run to 2028.
“We’re happy to be partnering with Agria, whose dedication to offering top-notch insurance coverage companies, is part of their total mission to make sure equine welfare and preventative healthcare for animals,” mentioned FEI business director Ralph Straus.
“The FEI’s partnership with Agria is not only about connecting the FEI’s stakeholders with individuals who have years of experience in insurance coverage. This enterprise can also be about speaking on the alternatives for prevention, as stopping accidents is a vital facet in sustaining horse welfare world wide.”
The partnership follows a profitable digital collaboration between the 2 organisations on the ‘What makes a champion?’ collection, which aired in 2022.
“Via our collaboration with the FEI, Agria has the likelihood to attach with extra equestrian stakeholders than ever earlier than and we’re excited in regards to the alternative to discover new markets and work for equine wellbeing and improved equine well being on a pan-European degree,” mentioned Agria chief government Agnes Fabricius.
Within the UK, Agria has additionally signed a take care of the Wesko Equestrian Basis, which helps up-and-coming occasion riders.
The muse has just lately welcomed a brand new class of 16 occasion riders on to the 2024 younger eventers’ pathway, with the assist of Agria Equine Insurance coverage.
“The staff at Agria are so proud to be supporting these aspiring younger riders, who’ve proven such unbelievable promise to affix the Wesko Younger Eventers’ Pathway,” mentioned Agria UK chief government, Vicky Wentworth.
“The alternatives supplied by Wesko are really life-changing, and so properly deserved by the most recent cohort of proficient equestrians we see on the market immediately.”
These newest offers are along with the current information that Agria is the new title sponsor of the Royal Worldwide Horse Present, and that it’s sponsoring the Nations Cup at Falsterbo Horse Present in Sweden.
LeMieux sponsors Kitty King
The equestrian clothes and gear model has signed a brand new sponsorship take care of medal-winning occasion rider Kitty King.
“We’re thrilled to welcome the immensely proficient Kitty King to the LeMieux household,” mentioned LeMieux managing director, Dan Mahoney.
“Being the primary British rider to have ever represented her nation in any respect ranges, we’re past proud and excited to assist her with the best high quality equestrian merchandise.
“LeMieux is a model outlined by unparalleled technical experience and elegance, and collectively we’ll assist her to proceed to excel on the worldwide stage.”
Supreme Merchandise continues assist
Equine present preparation merchandise and clothes agency Supreme Merchandise is continuous its long-standing assist of three main displaying championships in 2024.
It’s going to as soon as once more sponsor the Supreme ridden pony and horse title at Horse of the 12 months Present, the Supreme ridden pony on the Royal Worldwide Horse Present (RIHS), and the Nationwide Pony Society mountain and moorland RIHS working hunter collection.
You may also be curious about:
Credit score: Future
Sponsorship is getting more and more troublesome to safe for riders in any respect ranges. Rhea Freeman investigates what sponsors are searching for
Credit score: Elli Birch/Bootsandhooves
Horse & Hound journal, out each Thursday, is filled with all the most recent information and reviews, in addition to interviews, specials, nostalgia, vet and coaching recommendation. Discover how one can take pleasure in the journal delivered to your door each week, plus choices to improve your subscription to entry our on-line service that brings you breaking information and reviews in addition to different advantages.
[ad_2]