Right here to Assist: new marketing campaign to encourage extra riders into eventing

British Eventing (BE) has launched a brand new marketing campaign that goals to encourage extra riders of all ranges into the game.

The Right here to Assist scheme goals to help in “breaking down obstacles” and guarantee anybody who desires to occasion at any degree or skill is conscious they’ll accomplish that throughout the “encouraging, supportive, and progressive atmosphere supplied by the nationwide governing physique”.

“Coming new to any sport at any age might be daunting, however as myself and our members are conscious, eventing is definitely a really welcoming and inclusive self-discipline the place there’s area and occasions for all,” stated BE chief govt Rosie Williams.

“So subsequently, it’s all the time a shock to listen to that individuals see BE as unattainable, and mistakenly suppose that they aren’t adequate to hitch us.”

Ms Williams added that “it is necessary for us to interrupt down these misconceptions by highlighting how welcoming our sport actually is”.

“The marketing campaign is designed to encourage new members to attempt eventing, whereas additionally guaranteeing that our present members perceive how a lot we worth them and are conscious of the help on supply. To attain this, we can have BE ambassadors on the bottom at occasions who’re educated in what it takes to occasion and might work straight with members to assist them get essentially the most out of their competitors days,” she stated.

“That assist would possibly come within the form of strolling the course with them to indicate them the best choices to make, serving to them with competitors tips and being a basic motivator to make sure everybody has one of the best experiences doable.

“Whether or not somebody is new to eventing or a long-standing member, BE is captivated with serving to members get essentially the most out of all the things our sensible sport has to supply.”

The marketing campaign was launched on 24 February at BE’s annual stakeholder day, an occasion that offers these concerned within the sport a “platform to precise their ideas and assist form the way forward for the game. There have been discussions about BE’s position, the geographical unfold of occasions, venue variability and price, entry charges, social licence, and the work being finished by the BE Assist Belief. The outcomes might be revealed within the coming weeks.

“It was becoming to launch Right here to Assist throughout the stakeholder day as each are targeted on transferring the game ahead and developing with options to the challenges confronted, and this types the beginning of taking a look at setting the strategic route for the game,” stated Ms Williams.

“I want to thank Sport England whose funding has allowed for the roll out and launch of the marketing campaign.”

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H&H senior information author

Since becoming a member of H&H in 2018, Becky has coated a broad vary of equestrian information together with welfare issues, veterinary research, FEI Tribunal hearings and highway security campaigns. She has additionally interviewed prime riders together with Scott Brash, John Whitaker and Ian Stark, to call just some. Becky’s reporting has taken her to Canada for Spruce Meadows and France for Pau five-star, in addition to the Royal Highland and Blair Fortress Worldwide Horse Trials nearer to residence. She was additionally a key a part of the distant reporting crew for the Tokyo Olympics and the Europeans.