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Zazie and Kristi are joined by TikTok star Jennifer Malawey (Dizzy Dancing
Canine) who shares her secrets and techniques about find out how to use social media to assist canine.
By Zazie Todd PhD
Watch episode 14 of The Pawsitive Put up in Dialog on Youtube or under, pay attention by way of your favorite podcast app (together with Apple, Spotify) or under, or scroll right down to learn the highlights.
About this episode
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On this episode of The Pawsitive Put up in Dialog, Zazie and Kristi are joined by canine coach and influencer Jennifer Malawey. Jennifer has a CTC from the Academy for Canine Trainers and a Licensed SA Professional coach who works on separation anxiousness circumstances, and he or she places out implausible content material on canine coaching on her social media and Youtube. She joined us to share her secrets and techniques about find out how to use social media to assist individuals study canine and canine coaching.
Jennifer talks about how she comes up with concepts for content material creation, and
how a lot work it’s to place a video collectively. We be taught what she thinks are the
most vital issues to get throughout about canine coaching. And everyone knows that
social media can have its downsides, however we ask Jennifer about what she finds
most rewarding about it. We additionally get her suggestions for getting extra engagement on
social media.
Then we chat concerning the books we’re studying. This episode, we suggest:
All of the Devils Are Right here: A Novel (Chief Inspector Gamache Guide 16) by Louise
Penny.
Why Fish Do not Exist: A Story of Loss, Love, and the Hidden Order of Life
by Lulu Miller.
The Invention of the Trendy Canine: Breed and Blood in Victorian Britain by
Michael Worboys, Julie-Marie Unusual, and Neil Pemberton.
Jennifer Malawey is a
dog-trainer-turned-content-creator. She presently works with Intuition Portland
as a habits advisor and social media supervisor, in addition to partnering with
manufacturers within the pet house and doodling on her personal TikTok channel. When she’s not
working or lovin’ on her canine (Dizzy, Keely, and Pizza), she may be present in
her backyard, on the lindy hop dance flooring, or in a e-book.
Observe her on social:
Highlights of the episode
Z: You are
lively throughout very many various [social media] channels, and you’ve got some
implausible content material that we have been taking a look at previous to this interview. And there
are so many issues you’ll be able to say. So how do you resolve what you suppose are the
most vital messages to get throughout on social media?
J: That is a
that is a difficult one, since you’re proper, as trainers there are 1,000,000
issues that we expect are vital and we need to get throughout, and when it comes
to any social media channel there isn’t any proper reply. I believe the way you resolve is
actually doing a little introspection and deciding, what are the issues that get you
most fired up? I used to be requested by a mentor at one level, what are the issues that
you possibly can identical to rant about for days? What are the issues that make you
offended? Or what are the issues that you simply simply cannot shut up about throughout the
complete scope of canine and habits? And occupied with that was type of like how
I used to be in a position to slender my focus.
So for me, I
selected to try to deal with the truth that canine coaching can and ought to be enjoyable for
you and the canine, simply bringing out the enjoyable. As a result of I believe everyone, trainers
included, will get type of slowed down the drudgery of it typically or disappointments
and issues. There’s all the time methods to deliver enjoyable again into it, and I believe that
retains individuals going. In order that was one of many greatest issues for me.
After which if
I may select a second, it is that there are such a lot of alternative ways to coach,
and we all know there are trade-offs. With every part in life, there are
trade-offs. Velocity is one thing which may encourage some individuals, however there are
issues that you simply lose out while you go for the quickest choice to your objectives. And
so there are the issues that maintain me within the recreation and maintain me having enjoyable and
eager to work with canine, and wanting to coach my very own canine. These little
issues, the little sparks of their eyes… My Chihuahua’s doing zoomy circles
on the mattress proper now!
These little
issues that typically are exhausting to place into phrases, the magic of canine coaching,
you aren’t getting that while you go for the speedy possibility. And so I simply type of
sum it up within the idea of sluggish magic. Generally there are stuff you solely get
while you do it the sluggish means. And in order that’s one other factor that I actually attempt to
convey in my content material.
“Any query that will get repeated quite a bit is ideal for making content material about. And you may reuse these on a regular basis as a result of you realize all of us want repetition.”
Z: I like
that. Gradual magic like sluggish canine coaching, type of just like the sluggish meals motion
the place you get extra enjoyment out of your meals if you happen to take your time over it.
J: Precisely.
Z: I like
the concept of enjoyable too as a result of what’s extra enjoyable than having a Chihuahua doing
zoomies in your mattress principally! That is the beautiful factor about canine is not it?
After they’re completely happy I believe it brings us a lot pleasure and a lot enjoyable as properly.
J: Undoubtedly.
Yeah, I imply watching them be completely happy is like the entire level of getting canine in
my opinion.
Ok: For positive.
I believe one thing that Jean [Donaldson] says, that is related to primarily
all coaching, is that nobody will get canine to extend the drudgery of their lives.
And it is true, and I believe it is vital as canine trainers that we acknowledge
that having enjoyable isn’t a minor facet.
J:
Completely yeah.
Ok: One in every of
the issues that I beloved watching a few of your movies earlier than we talked, was that
you may have so many several types of movies, and it appears to me that you’ve a
lot of actually enjoyable concepts. And I questioned ,how did you give you these concepts? Like
placing collectively a specific sound with a specific sort of canine coaching, or
the music, otherwise you’ll be doing one thing foolish and you realize, I find it irresistible. I really like
that type of creativity actually, I discover it actually satisfying to look at. So does
this simply come to you? Do you search it out? How do you give you all of
these concepts?
J: That is
type of a tough query. I’ve an concept of find out how to give you concepts reply.
However for me personally it is also been the journey of type of beginning out as simply
a canine coach, to being a coach and a content material creator was… I’ve type of my
complete life, my backstory, I’ve suppressed my inventive aspect. And I’ve theories,
after studying about studying idea or habits science, that rising up with
lots of punishment suppresses habits and suppresses creativity, and so I
suppose that. And my household could be very inventive, they’re all artists, and me, I am
like, nope haven’t any of it.
And so it
was solely inside the previous couple of years that I used to be like, creativity is a talent. And
I am not going to get to precise it if I do not begin exploring it. So for me
this has additionally been a journey of self-exploration, of letting go and simply having
enjoyable. We’ll come again to enjoyable! You understand, it is type of like letting
your self behave and simply do stuff, strive stuff. In order that’s the non-public story
reply.
However in phrases
of find out how to maintain arising with concepts, as a result of that is the factor about social
media, you need to maintain exhibiting up. When you do not, like I’ve gone via
durations the place I simply cease posting for some time, then you realize your viewers
stops exhibiting up. So it is vital that you simply maintain these inventive juices
flowing. So I’ve a type of an inventory for once I’m not feeling that inventive
inspiration, the place can I’m going to give you concepts.
“That is a part of this creativity studying course of that I am on, studying find out how to inform higher tales.”
Generally it
is simply the random viral sounds that you will see as you are scrolling via,
and you may simply be like oh, there is a means I can apply this to my content material. However
concepts can come from anyplace, and so a part of it’s simply mindset and remembering
to maintain your eyes open. Inspiration actually may be any anyplace. If you happen to look
across the room, one thing will come out. You will get concepts sparked in
dialog whether or not that is with purchasers or with household or pals or full
strangers on the road, you realize simply one thing that individuals say, properly it is
like one thing occurs in your mind, like oh okay that could possibly be one thing. And
typically you do not know the place it is gonna go, you simply know that possibly if I’m going
down this highway it will transform an concept.
However then you definitely
can go and scour your remark part for issues that your viewers has mentioned,
or go to different trainers’ remark sections and discover out what are individuals asking a
lot of occasions, like while you see repeat questions. Or from your personal purchasers, any
query that will get repeated quite a bit is ideal for making content material about. And also you
can reuse these on a regular basis as a result of all of us want repetition, proper?
And
typically we observe creators which can be in utterly totally different fields and
they’re going to have nice concepts. That is an ideal place to go for inspiration as properly.
Or simply studying a e-book, watching a film, prefer it’s actually anyplace. Concepts
can come from wherever.
Ok: One in every of my
favourite forms of blogs that I write is what I secretly name a revenge weblog. So
if I see an concept or see any individual saying something–and individuals will probably be very
strident after they’re speaking about dogs–and they’ll simply be saying one thing
that is completely false. And so as a substitute of arguing on social media, what I like
to do is I like to jot down a weblog that is very optimistic and chirpy and completely happy and
simply utterly slays the argument. It makes me really feel actually good in type of
like a background evil means. Do you ever do this? Is there ever like, I am doing
a revenge weblog?
J: 100 per
cent. I believe that is such a good way to go about it, as a result of you realize there’s
all the time the toxicity that may are available while you’re on social media. So discovering
methods to keep away from it however meet that want of sharing what’s the correct
data, simply getting it on the market, as a result of typically it is like a numbers
recreation proper? And if you happen to go and also you search any random canine matter, it nonetheless feels
like as we speak that there is a lot extra misinformation than correct data.
So simply placing out the data that you really want on the market, simply to stack the
deck, is a good way to go about it.
Ok: For positive.
Z: Yeah. I
suppose that is a good way to place it. And I like that you simply mentioned that you simply additionally get
concepts from following content material creators in different fields too, as a result of for myself
in addition to clearly following plenty of canine and cat accounts, you will not be
shocked in any respect to be taught that I observe lots of writing accounts and e-book
accounts, and I get inspiration from these which can be related to the pet subject
and writing my weblog and so forth as properly. So aside from the canine coaching stuff
what other forms of accounts do you wish to observe to get concepts from?
J: Properly I
do not observe accounts particularly for concepts, it is like what I am serious about
that pops up from the algorithm. And lots of the issues that are typically actually
related in like a deep wound form of means are, like I get lots of romantic
relationship sort content material, communication amongst people, lots of like ADHD and
autism type of content material pops up for me. That that form of factor tends to be
psychology principally.
Z: Yeah, and
I believe lots of that human relationship stuff can be so related to our
relationship with canine, as a result of lots of the ways in which we deal with canine appear to
should do with the ways in which now we have been handled as children maybe or have seen
different individuals deal with children, and I believe that influences individuals rather a lot. Okay
so you have talked about the place you get your concepts from. When you may have an concept I
can see that you simply produce some actually implausible content material, so there have to be quite a bit
of labor that goes on behind the scenes with the intention to put these collectively. How a lot
time do you spend enhancing or doing coaching setups to make movies on your for
your content material?
J: A lot
time!! Like it’s its personal full-time job. And it type of relies upon if you happen to’re
making like actually brief type content material or utilizing a viral sound simply to do like a
foolish video. Generally it will probably go tremendous fast, however truthfully more often than not… And
in fact there is a studying curve, and for me I am nonetheless on that journey of
studying find out how to do my very own enhancing. However I clocked it at one level and I used to be like,
Wow, it took me a full hour to utterly end up what ended up being one
minute of video content material. And it is an insane period of time, at the very least early on.
So if doing
the precise enhancing is not your curiosity or your forte, it is positively one among
these issues to rent, delegate, as a result of it’s its personal job really. And I imply as
far as like for me, it type of has change into my very own job. The ratio of how a lot
coaching I do versus how a lot time I spend creating content material has utterly
flipped the scales. I spend far more time doing that content material now than working
one-on-one with purchasers. So you realize, everyone can select how a lot of every
they need to do I suppose, in the event that they’re moving into that. However yeah, it is quite a bit
of time.
Ok: It appears
to me prefer it’s actually a technique of telling tales. I believe once we’re
watching movies on-line, we’re watching little tiny items of tales, and
tales are such a human means of navigating and studying and form of stress-free.
So I believe there’s one thing very cool to me about watching little tiny items
of tales, however that you have created so fastidiously, you realize. It is not like, you
know there are some nice movies that you may watch about canine which can be simply
like, I videoed this and it was 30
seconds, however that is not essentially what we’re speaking about. We’re speaking
about these actually fastidiously edited movies that simply type of draw you in, like
they’re telling this little tiny story.
J: Yeah. I
imply I’ve some very undigested ideas which have been arising for me
these days that relate again to the concept that for people, something that is vital
comes again to a narrative, tales are variety
of the end-all be-all. Like nothing will get to us until it’s indirectly a
story. And that is once more a part of this creativity studying course of that I am on, studying
find out how to inform higher tales. Yeah so it is a very acute remark from you that
like that is actually the essence of what it’s and what makes a video good.
Ok: And I
suppose the enhancing factor issues far more than individuals notice in the event that they have not
completed any video enhancing.
J: Yeah,
yeah. I imply gosh, I nonetheless really feel like I’m nonetheless such a newbie, there’s so
a lot nonetheless that I’ve to study find out how to edit, however for me it has been tremendous
enjoyable.
Ok: How a lot
coaching do you do beforehand? For a few of them I believe it is only a shopper that
you are working with, however a few of them it appears far more such as you’ve possibly
written storyboards and you’ve got concepts, you know the way it is gonna go.
J: Yeah,
yeah. I’ve had a number of several types of codecs and for positive, a few of them
I am like I’ve to coach a brand new activity for my canine beforehand. What I might actually like
to begin doing extra of is getting video clips of the coaching course of to make
tutorials and issues like that. And that is humorous with canine coaching, as a result of a
lot of occasions a extremely vital a part of it’s I would like individuals to have the ability to see
the canine’s physique language. Like what do they appear like after they don’t know
what you are asking of them, you realize? And typically if you happen to pre-train a activity and
then you definitely need to return, and like okay we’re gonna do the first step and two now,
however they actually already comprehend it, then it appears totally different on digital camera. And so it is
tough typically. You find yourself having to only repeat a bunch of stuff, and
typically you are like, okay properly we’re simply gonna get a couple of second clip as a result of
all I want is that this step two proper now, and we’ll throw it collectively in a video
later.
Nevertheless it’s
humorous. I imply as a content material creator and particularly if you wish to do like variety
of vlogging sort tales, you do type of have to finish up repeating lots of
stuff. You are like, oh that was an ideal second, I did not get it on digital camera so
we’re simply gonna fake and do it once more. It is a bizarre, bizarre life proper?
“I selected to try to deal with the truth that canine coaching can and ought to be enjoyable for you and the canine.”
Ok: Proper. So
what do you’re keen on coaching probably the most along with your canine? In your movies are we seeing
principally your canine, or are we seeing lots of your shopper canine as properly?
J: It is
principally my canine as of late. After I was going via the Academy [for Dog
Trainers] I did not have a canine, and I felt like I used to be the one weirdo who was
turning into a canine coach and I did not have my very own canine. After which I adopted my
first canine Dizzy in 2019. I might had him for six months earlier than the pandemic hit,
after which simply inside a span of three years I went from having zero canine to
having three canine. So there’s tons to coach with the three of them. The factor I
love most is engaged on cooperative care. I really like grooming my canine. I imply it is
enjoyable for me, however I additionally suppose it is nice bonding time as a result of typically you realize
life will get actually busy and typically our canine can really feel uncared for or no matter.
And having that as simply an vital time that we get to spend collectively the place
they’re getting my full and undivided consideration. They find it irresistible and on high of
that I get the satisfaction of understanding that I am setting them up for a lifetime
of being much less careworn when stuff must be completed to them. So hands-down
cooperative care is my favourite.
After which after that, tips. Tips are simply
tremendous enjoyable and I have been engaged on parkour, like canine parkour titles, with them
type of passively. Dizzy’s bought his novice title. And oh my God it
was so cute, too—Pizza the Chihuahua would simply be alongside as we’re on a stroll and
I am asking Dizzy to do some parkour
issues that we have been engaged on. And he or she would simply, with out me being conscious
that she was about to do that, she would simply do the factor he did. And I hadn’t
completed any coaching together with her and I am identical to oh my gosh, you simply jumped on
this actually excessive publish. Like I’ve some movies the place I am identical to what?!! This
canine is hilarious, and he or she’s gonna have a lot enjoyable once I get to actively
engaged on that together with her too.
In regards to the co-hosts
Kristi Benson is an honours
graduate of the celebrated Academy for Canine Trainers, the place she earned
her Certificates in Coaching and Counseling (CTC). She additionally has gained
her PCBC-A credential from the Pet Skilled Accreditation Board. She
has lately moved to stunning northern British Columbia, the place she
will proceed to assist canine guardians via on-line instructing and
consultations. Kristi is on workers on the Academy for Canine Trainers,
serving to to form the subsequent technology of canine professionals. Kristi’s
canine are rescue sled canine, principally retired and completely having fun with a superb
snooze in entrance of the woodstove.
Kristi Benson’s web site Fb Twitter
Zazie Todd, PhD,
is the award-winning creator of Wag: The Science of Making Your Canine Pleased and Purr: The Science of Making Your Cat Pleased. She is the creator
of the favored weblog, Companion Animal Psychology, and likewise has a column
at Psychology In the present day. Todd lives in Maple Ridge, BC, together with her husband,
one canine, and two cats.
As an Amazon Affiliate I earn from
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