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Krishnan Subramanian and Gowri Gopinath give up their jobs to begin YellowBag, an eco-friendly enterprise to carry again the standard Manjapai or yellow luggage and scale back plastic air pollution.
Whereas working their company jobs in Bengaluru and Chennai, Gowri Gopinath and Krishnan Subramanian, each longed to return to their hometown, Madurai, and embrace a minimalist life-style. The couple needed to do one thing in regards to the rising plastic air pollution within the cities.
“Once we appeared round, we felt that there’s this enormous consumption tradition that’s extremely depending on plastics, particularly single-use. We have been part of it too. We mirrored on this thought and realised the necessity for switching from plastics to one thing eco-friendly and sustainable,” Krishnan says.
The duo determined to begin YellowBag — a material bag enterprise in 2014. They began small by educating their buddies and households to make use of material luggage. They collaborated with native tailors to make the baggage and meet the steadily rising demand.
In 2019, the duo determined to give up their respective jobs and throw themselves into rising their enterprise. The title comes from Manjappai (which suggests a yellow-coloured material bag), which has all the time been an integral a part of Tamil custom.
In a bid to revive this custom, the corporate presents a spread of eco-friendly and sustainable luggage manufactured from cotton and jute that serve completely different functions.
They provide merchandise like packaging luggage, garment protector luggage, totes, and drawstring luggage. “Our merchandise begin from Rs 20 and go as much as Rs 200. They’re largely made primarily based on the shopper’s necessities. We primarily market our merchandise via our web site or via a number of social media platforms. We additionally promote our merchandise at our personal workplace,” says Gouri.
The corporate stitches 2,000 to three,000 luggage a day! And the cherry on the cake was that they earned Rs 3 crore.
Did you discover their journey inspiring? Here’s a quick video about their sustainable luggage:
Edited by Padmashree Pande.
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